Parent Transition Coaching: The Business Case

Talent attraction and retention, and better work-life integration

Jennifer Liston-Smith, Head of Coaching & Consultancy at My Family Care, explores the business case for supporting new mothers and fathers through the transition to parenthood.

She observes that new parents are more likely to be lost from the workforce during that transition; they bring valuable skills for leadership; 'millennials' (employees aged 20-35) want a better work-life integration; and responding to the needs of working parents makes organisations fitter for the demands of a changing workforce and 21st Century models of business.